Cannes Lions
RED PEPPER, Ekaterinburg / ZHADINA-GOVYADINA / 2013
Overview
Entries
Credits
Execution
The target audience of the restaurant lives in the neighbourhood around. So we decided to use only one billboard, but make it very attractive and place a real cow beside it.
Outcome
- We had more than 250,000 active contacts on the street.
- More than 30 publications in local mass media and blogs.
- Traffic to the restaurant increased by 17%.