Cannes Lions
RED PEPPER, Ekaterinburg / ZHADINA GOVYADINA / 2013
Overview
Entries
Credits
Execution
With a very small budget of renting 1 billboard and 1 animal, we created a great newsbreak and raised interest in the restaurant through the target audience.
After that, we made outdoor and prints with the message: 'Do not worry, we use only 100% Argentinian meat'.
Outcome
We had more than 250 000 active contacts on the street.
More than 30 publications in local mass media and blogs.
Traffic to the restaurant increased by 17%.