With a very small budget of renting 1 billboard and 1 animal, we created a great newsbreak and raised interest in the restaurant through the target audience.

After that, we made outdoor and prints with the message: 'Do not worry, we use only 100% Argentinian meat'.

We had more than 250 000 active contacts on the street.

More than 30 publications in local mass media and blogs.

Traffic to the restaurant increased by 17%.