Cannes Lions
LES GROS MOTS, Paris / COYOTE / 2017
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The coyote live in hounds and each hound is lead by a pathfinder that warns all the other coyotes of any danger on the road.
Moreover, thanks to his amazing view, his wonderful hearing, the coyote is always on high alert to give the good informations at the good moment to its hound. A natural instinct of solidarity and togetherness.
We then decided to play the metaphor till the end, by shooting coyotes helping each other to find their way in the forest, and telling a nice story about natural solidarity.
« If the coyote is a lonesome animal, the hound is a solidar community. »
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