Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / THE CENTER FOR THE PROTECTION OF CHILDREN'S RIGHTS FOUNDATION (CPCR) / 2013
Awards:
Overview
Entries
Credits
Description
We found that numbers of people, who had been sexually abused during their childhood, still struggle with those bad memories and hardly overcome to live happily. This problem never stop growing and never seem to fade away in many minds of senior people. This is our challenge to help the society grows with quality people who don’t have scars in their memories. The only way to protect the young people and don’t let sexually abused happening is to help stop child abuse before it begins. We wanted to raise this awareness to other people in our neighborhood and to let them realise that by calling CPCR hotline numbers they can eventually help protect one’s life from being abused.
Execution
To illustrate the scars in minds of senior people, we decided to shot this campaign with as much real details and with less computer retouching as possible. In order to deliver our true intension, a day in a life of those victims is our idea to present the moment of being harassed that never seems fading away.
Outcome
After the campaign was launched, CPCR received over 300 calls per day reporting possible abusing cases which currently have become great sources for government authorities to help protecting and stoping sexual child abuses in the city.
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