Cannes Lions

CRAFTSMAN TOOLS

ZOIC STUDIOS, Los Angeles / SEARS / 2008

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The 1st NASCAR pulls into the pit area and a crew begins working. The Craftsman tool man, a robot made of tools, sees a 2nd NASCAR coming in for a pit stop. He jumps over the wall and replaces his foot with a jack to lift the car. Both arms extend to remove the old tires and replace them with new tires. The 2nd NASCAR takes off clearly beating the 1st NASCAR and its pit crew, stunned by the robot's speed. Robot turns to heroically face the camera. Cut to end tag "There's a Craftsman in all of us."

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