Steil is 1 of the leading crane companies in Europe. An instrument for communicating with customers and new customers is to be developed for the target groups construction companies, wind power and heavy industry. The core values of competence, quality and safety must be the main focus of the communication.

'Cranes' is making striking advances: by the large format. With a timeless, modern design concept, clear structures and a clearly displayed layout. The picture of Cranes is black and white. Tailored to the Corporate Design of the Company. Accentuated with yellow. A varied mix of illustrations, technical images, portraits, collages and black and white photographs are used. Thus an informative, eye-catching and authentic impression is created. Last ,but by no means least, the topics of safety, power and high performance are expressed via a significant cover design.

With Cranes, Steil Kranarbeiten can clearly differentiate itself from the competition. Existing customers were confirmed in their decision to stay with the crane company. And new customers were convinced by our professional competence. The result: A lasting impression. Positive feedback. Very appealing. And increased interest in the company.