Cannes Lions
BIG SPACESHIP, New York / LIONS GATE FILMS / 2006
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Description
Crash, Paul Haggis' story of racism in L.A., is a study of perception and stereotypes. In the film, situations and confrontations are often coloured by cultural and racial bias. To illustrate this point, the Crash site can be modified based on the user's perception. Visitors to the 'Experience the Film' section are presented with an image depicting an interaction between characters in the film. Each visitor's reaction to those images creates a collage of their selected stereotype representations.