Cannes Lions

CRAVING FOR KFC

CIRCUS ADVERTISING, Moka / KFC / 2014

Case Film
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Unable to make their blinded hostage talk, members of an Italian gang have their padrone showing up to deal with him. Without any fuss, the padrone flicks his fingers and a KFC Bucket is presented in front of the hostage. With the smell of the tasty KFC under his nose, the hostage simply cannot resist it. Powerless in front of this unexpected torture, he finally surrenders and accepts to talk. But just like him, the ruffians as well are tormented with this Bucket of KFC placed in front of them. They snatch it from under the nose of the hostage to have a bite, even convincing their padrone to join them in the feast. They all leave to enjoy the KFC leaving the hostage on his own, who is now ready to talk if allowed a bite.

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