Cannes Lions
DEMNER, MERLICEK & BERGMANN, Vienna / FRIGHT NIGHTS HORRORFILMFESTIVAL / 2014
Overview
Entries
Credits
Execution
It´s always nice to have helping hands. Ours were chopped off, radio controlled zombie hands. They were able to crawl on our billboards - which looked like the hands had drawn them with blood. Placed on a crowded place near the University of Vienna and on one of the main roads of Vienna, our bloody billboards immediately stood out and quickly become a billboard people wouldn´t just recognize, but photograph and share.
Outcome
This years Fright Nights were the most visited ever. The ticket sales increased by 17 % and our billboards got shared on social networks, got on the news and onto several blogs. A nice side-effect: two companies contacted Fright Nights in order to offer a sponsorship for the 11th Fright Nights.
Similar Campaigns
9 items