Let it out:Caran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. Children in the country, as well as their parents and grandparents, know the brand.

We wanted to inspire people. Therefore, we simply demonstrated what's inside of a Caran d'Ache crayon.

Since there was no direct, response element included in the ad the only feedback that came in were people asking for posters for their home.