Cannes Lions
FCB WORLDWIDE, Mexico City / RECKITT BENCKISER / 2015
Overview
Entries
Credits
Execution
Sal de uvas Picot is the oldest antiacid in Mexico. That's why we call it "Mexico's Antiacid".
86 years in Mexico gives Sal de uvas Picot the credentials to talk about something else than sourness or indigestion.
In this campaign Sal de uvas Picot honor Mexican Food and the unique relation that mexicans have with it.
Outcome
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