Cannes Lions

CRAZY ABOUT FOOD

FCB WORLDWIDE, Mexico City / RECKITT BENCKISER / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Sal de uvas Picot is the oldest antiacid in Mexico. That's why we call it "Mexico's Antiacid".

86 years in Mexico gives Sal de uvas Picot the credentials to talk about something else than sourness or indigestion.

In this campaign Sal de uvas Picot honor Mexican Food and the unique relation that mexicans have with it.

Outcome

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