If you were a kid someday, probably you imagined something you wish you could play with. Well, with Play-Doh, that is possible. Every time kids play with Play-Doh, they mix, build and create something new. From dinosaurs, princesses or robots to even toys that have never existed before, anything can come out from a Play-Doh can. To show that, each script of this campaign features the sounds of 2 traditional toy ads mixed together, implying new ads that promote unique unexpected toys. By playing with the most classic stereotypes in the toy’s universe and combining them in an unusual way, we show that with Play-Doh, kids have no boundaries when it comes to playtime.