Women in India are surrounded by fashion and beauty brands, each vying for their attention. Getting them to be loyal and in constant conversation with a brand is difficult. Be Beautiful was created to represent a space where women can have relevant and customized conversations about their beauty needs without brands telling them what to do. A brand recommendation appears in a non-intrusive manner with every conversation. With over 1million fans on Facebook and 1.2million registered users on the website in just 1 year, the platform reached 1st rank in online beauty communities beating competition like Vogue, Femina and Cosmopolitan!