After 14 years in business, Lavender has grown to become Australia’s largest independent advertising agency. 2011 was an important year for us, marking a change in both our brand positioning and product offering. Our future focus is now technology. Specifically, how it can be used in applications like loyalty programs to enhance the consumer experience. This new vision needed a new identity, designed to show people that while we had evolved as an agency, our core values remained unchanged.

Fundamentally, we’re as passionate about people as consumers. It leads us to create work that is meaningful to those who experience it. Our employees are a nice bunch of people: fabulous, ambitious, stylish, mathematical, creative, and nerdy. We recognise ourselves as consumers too. Lavender embraces the individuality of our staff members, and our combined interests and tastes inform our work.

For a company as obsessed with people as we are, it only made sense to build our identity around them. So, we developed a brand identity that’s insightful, thoughtful and playful: one that is as unique as Lavender itself.

The last 12 months have been a landmark period for Lavender. It was a great year for new relationships and new directions. In fact the strength and depth of agency talent saw a new client welcomed into the Lavender Family each and every month. As a business, the new brand identity has visually reinvented both the internal environment we work in and the external values we project.