We were asked to create a new logo and visual identity for the London-based charity Only Connect, a creative arts company working with prisoners, ex-offenders and young people at risk of crime. As part of the project we needed to help promote The Freedom Project through an engaging poster design, both printed and e-poster.

The identity we created was strong and bold, something that reflected the personalities and characters of its members, and something they would wear with pride and feel proud to be a part of. The writers’ notebook doubles up as a prison wall with the clear blue sky symbolising their release. It joins the partnership of the writers and the work the OC does inside the prisons.

The identity has been very well received with recruitment of actors being above expectations.

Since launch, 89 prisoners and ex-offenders have performed in a theatre production and thereby become members of OC. OC are still in touch with 71 of them, and 59 have been released from prison. Of these, only 9 have been re-convicted of an offence and returned to prison - 15% of the total, compared with the national re-conviction rate of 65%.