-How to keep the valuable history we had in the market as EuroRSCG with the rebranding

-How to make the biggest buzz

-How to localize an international brand

-Make an statement of our love for art and design

We took all creative awards we won during 20 years (for creativity as well as effectivity) and asked 5 top Czech designers to use it as raw material (metal, glass, wood, ceramic and paper) to create 5 unique pieces of art. They were melted, burn, sliced, chopped and broken, and then reassembled into the 5 letters of the HAVAS logo.

The entire rebranding ceremony had the unveiling of the design HAVAS letters at center stage. Self-promotion, art, advertising in one stage. The press reacted immediately and very positively, giving maximum media exposure, achieving the buzz we wanted to create. However, the unexpected turn, was that the network also pick up on the brilliant work, idea and amazing design work behind the Prague HAVAS letters, so they ask to exhibit the letters in the Paris office. Currently the letters will move to the NYC office for exhibition and will continue being exhibited around the network.