To highlight the creative freedom offered by Dropbox, the film showcases contributions from over 100 people ranging from architects, engineers and artists, to sound designers and musicians. The director gave them each a scene to film or illustrate / create and, using flipbook-like persistence of vision, merged these stories into one piece.

The film highlights a range of techniques from live action (both studio and location), stills photography, 2D animation, 3D animation, illustration, stop motion and even knitting. With so many styles and techniques, we needed to hang the film on a visual framework. Using a series of simple shapes the film guides your eye from start to finish; opening with a rectangular blank piece of paper, and finishing with the circular Dropbox syncing icon.