There are no restrictions on Branded Entertainment in Australia.

Although it does help if the thing you make is entertaining.

And “The World's First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project” most definitely was.

In a world first innovation using the most cutting edge technology in the world, the paradigm of what constitutes creativity was shifted forever in a spoof case study for the inaugural Creative Fuel Conference.

“The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project” tracked a really handsome creative team as they created an award-winning case study that showcased how the creative community of Australia could finally engage with game-changing technology in an immersive, tangible manner through first person human-to-drone interaction.

Target: Sell 120 tickets to creative fuel at $699 a ticket.

Result: Sold 280 tickets. 250% above target.

Target: Establish Creative Fuel as a brand.

Result: Over 150,000 organic views on youtube by advertising creatives.