Top Creative Directors go to the Cannes Festival. They are there to party!Most stay in either The Majestic, the Carlton or the Martinez. And most drink at these hotels all night long.There is a directory which lists where everyone staying. The students used this to target their mailings and make the Creative Directors believe that they had (drunkenly) • met them in Cannes and• invited them to an interviewMailing 1 arrived on the Wednesday after Cannes. Mailing 2 arrived on the Thursday.Mailing 3 arrived on the Friday.Fax 1 arrived the following Monday

A total of 14 top UK Creative Directors were targeted. Amazingly, 10 of them responded within 2 days.

They included Creative Directors of such agencies as TBWA, Leo Burnett, Y&R, Saatchi and Saatchi, Proximity, Ogilvy, OgilvyOne, Lowe and J. Walter Thompson.Paul Smith, the Regional Creative Director of Ogilvy and Nick Bell, the Executive Creative Director of Leo Burnett really believed they had met the students and called back wanting to know exactly what they’d got up to!In fact, within a week, the students had eight book critiques and one job offer.They are now in full-time employment.