To effectively achieve these objectives, we strategically: constructed the first-ever Cardmember-only ‘Skybox’ hospitality area overlooking the two main show runways, with package proceeds benefiting the Council of Fashion Designers of America; secured premium onsite access opportunities for Cardmembers including makeovers by hair and makeup professionals; treated Cardmembers to the first-ever private runway show via an exclusive agreement with designer Peter Som; and extended the experience worldwide via the “American Express Fashion Network”, a robust online portal providing Cardmembers and consumers comprehensive access to Fashion Week with live shows, expert analysis and interviews with designers, models and celebrities.

The Fashion Week Activation Program was a resounding success from a content and customer service perspective.To date, results for the American Express Fashion Network include over 108,000 site visits, 17.9 million video views and 140 million online media and PR impressions.Cardmembers who were surveyed in regard to their Skybox experience were clearly left with a positive impression.100% were “extremely satisfied” with the event.95% were very likely to recommend American Express to a friend/family/colleague.93% were very likely to recommend the event to others.