Social causes marketing actions, do not allow anybody to know for sure where the money goes and how much of it is used. So the idea was to be clear about this issue.We sent a mailing with a flat box you could build into a desk piggybank. Copy printed on the box:“How may you help a good cause?”“How much will you offer?”“This time you will know.”Each time the clients used their Unibanco card, they were asked to put 10 cents in the piggybank. In the end they knew exactly how much they contributed with.

We created a mailing sent to 147.000 Unibanco clients to communicate the sales promotion.

Unibanco established 100 computers as the goal for the promotion to be considered successful and in the end we managed to buy 145 computers.We also got a positive remark by a political opinion maker in the most viewed news program on Portuguese TV.

We are not authorised to inform about financial results.