We scripted new CSI videogame so players don’t just encounter Visa in the background — they experience Visa’s security features first-hand, as part of the game’s action.The crime: An heiress’ apartment is covered in blood and she’s suspected dead.The heiress’ steals her sister’s Visa card, but Visa’s continuous fraud monitoring service flags suspicious spending on the account and alerts the cardholder.Visa is the most important clue in solving the crime.

New CSI game is pacing to sell over 1 million units. There is a minimum of 10 minutes of player interaction with Visa brand per game and 330,000 estimated hours of relevant brand exposure. Significant global PR amplified the Visa fraud protection message and brought attention to our breakthrough integration.