Cannes Lions
WUNDERMAN, Milan / CITIGROUP / 2005
Overview
Entries
Credits
Description
Citifin customers are already used to loans for their exceptional expenses. They would therefore fully understand the advantages of the credit card.The real benefit lies in its versatility of use, day-to-day. The repayment method used is identical to that of the most consistent loans.A planner was sent to Citifin customers, personalised by each month's sending. It included a display of all the things you could do with this credit card with lots of space to add your own ideas.Immediate call-to-action via coupon or telephone.
Outcome
Unfortunately the bank does not release results.
Similar Campaigns
12 items