Cannes Lions

CREMIE

Y&R, Sao Paulo / DANONE / 2004

Film
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OVERVIEW

Description

Open with a man enjoying a Cremie while watching TV. His wife comes in and asks; "Honey, what time is it?" In order to see the time on his watch, he turns his arm and nothing happens - the contents do not drip out of the cup. Cremie. Much thicker. Much more delicious.

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