Cannes Lions

CREST EXTRA WHITENING TOOTHPASTE

SAATCHI & SAATCHI MIDDLE EAST, Dubai / PROCTER & GAMBLE / 2006

Film

Overview

Entries

Credits

Overview

Description

'Lighthouse' is a visual exaggeration of Crest's extra whitening benefits.What appears to be a lighthouse is actually a spinning man with extra-white teeth!

Similar Campaigns

12 items

3 Spikes Asia Awards
INTO THE SPOTLIGHT - Google Search Words

WUNDERMAN THOMPSON, Singapore

INTO THE SPOTLIGHT - Google Search Words

2019, UNILEVER

(opens in a new tab)
The Search for the #NextMrClean

CITIZEN RELATIONS, Los angeles

The Search for the #NextMrClean

2017, PROCTER & GAMBLE

(opens in a new tab)
THERE'S SOMETHING IN YOUR TWEET

UNION, Toronto

THERE'S SOMETHING IN YOUR TWEET

2014, COLGATE-PALMOLIVE

(opens in a new tab)
GULLIVER

LEO BURNETT MOSCOW, Moscow

GULLIVER

2013, PROCTER & GAMBLE

(opens in a new tab)
FRENADOL EFERVESCENT PILL

NETTHINK ISOBAR, Madrid

FRENADOL EFERVESCENT PILL

2010, FRENADOL COM

(opens in a new tab)
ARIEL

SAATCHI & SAATCHI POLAND, Warsaw

ARIEL

2010, PROCTER & GAMBLE

(opens in a new tab)
TAMPAX

LEO BURNETT PARIS, Paris

TAMPAX

2005, PROCTER & GAMBLE

(opens in a new tab)
PAMPERS DIAPERS

SAATCHI & SAATCHI, Mumbai

PAMPERS DIAPERS

2005, PROCTER & GAMBLE

(opens in a new tab)
CONDOMS

TBWA\PARIS, Boulogne-billancourt

CONDOMS

2004, HANSAPLAST

(opens in a new tab)
WELLA HAIRCARE PRODUCTS

JUNG von MATT GERMANY, Hamburg

WELLA HAIRCARE PRODUCTS

2003, WELLA HIGH HAIR

(opens in a new tab)
SHAMPOO

SAATCHI & SAATCHI, Singapore

SHAMPOO

2003, PROCTER & GAMBLE

(opens in a new tab)
PAIN-RELIEVING GEL

STORAKERS, Stockholm

PAIN-RELIEVING GEL

2002, ANTULA HEALTHCARE

(opens in a new tab)