This spot is for a new breath-freshening toothpaste. It features a series of men grabbing for something invisible in the air. Some just reach for it, while others go to great lengths like jumping over rooftops. They are all overcome with the desire to have whatever this unseen something is.

One man is lucky enough to catch it. He looks up and sees the source of this irresistible, invisible thing. It is an air kiss from a woman.

The words "For kisses no one can resist" appear on screen along with the product.