Cannes Lions

Crewnecks & Turtlenecks

CLEMENGER BBDO , Melbourne / BONDS / 2021

Film
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Overview

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Credits

OVERVIEW

Execution

This film is set in a men’s change room, always an awkward situation. One group of men all wearing turtleneck jumpers and their Bonds undies suddenly spy a man in a crewneck jumper. They begin a conversation as they compare their differences. We soon realise that they are not in fact talking about jumpers but another difference men have, that is often only revealed in a changeroom. It is of course a metaphor for circumcision. In the finale we see that both groups of men realise that no matter what type of neck they have Bonds has a pair of comfy undies for them.

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