To demonstrate the power and definition of their speakers Panasonic Developed Cricket Catcher.

Cricket Catcher is an ambulatory platform with speakers

that replicate the sound vibrations crickets make.

The platform was driven around the city with a phone number where small businesses could call to order the free service.

Cricket Catcher caught thousands of crickets outside 25 restaurants 13 stores, and 5 supermarkets helping them avoid loss of sales of approximately $250M.

- Crickets were returned to their natural environment.

- Brand awareness went up 10% after the rainy season.