Cannes Lions
TBWA HUNT LASCARIS, Johannesburg / ICC INTERNATIONAL / 2003
Overview
Entries
Credits
Execution
The media team was faced with the challenging task of creating excitement for the Cricket World Cup three days prior to the opening of ticket sales. Whilst the team had booked conventional media space, they were forced to think of how they could create hype around it. The result was a tactical 'media' idea that would not usually be associated with any media plan, but one that would generate a lot of coverage within conventional media.
Similar Campaigns
11 items