To promote the articles, we placed a crime scene in the most unexpected of places – right in the middle of the news. Demonstrating that crime can happen anywhere, anytime.

Turning dividers into roads was a unique challenge for media buyers and ultimately became a first-of-its-kind ad space for newspapers worldwide.

The Royal Malaysian Police was seen as being more pro-active in crime prevention. To date, their Facebook page has 377,573 likes – from a national broadband user base of just 5 million.

The Global Peace Index 2012 ranked Malaysia 20th most safest (out of 158 countries) in the world. In 2009, Malaysia was ranked 26th.

Achievement was hailed by the Prime Minister himself and made headlines across national media.