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CRIMINAL REVIEWS

SERVICEPLAN GERMANY, Munich / PIPER VERLAG / 2019

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Overview

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Credits

OVERVIEW

Background

Regarding to the book market, it is mostly on book critics to decide on the success of a book. But are they really the right people to evaluate a book? PIPER one of Germanys largest book publishers found an answer.

Idea

Criminal Reviews. The first book description of a crime novel that is reviewed by a real criminal.

Strategy

Criminal Reviews. The first book description of a crime novel that is reviewed by a real criminal. Regarding to the book market, it is mostly on book critics to decide on the success of a book. But are they really the right people to evaluate a book? PIPER one of Germanys largest book publishers found an answer.

Execution

Henry-Oliver Jakobs, a convicted murderer who spent 19 years in prison, was asked to review the new book of Jørn Lier Horst (“Wisting und der Tag der Vermissten”) and its core story of a murder case with all its facets. The review was published by PIPER on their website, social media accounts and spread through the classic and digital book trade.

Outcome

Within in just seven days the initiative triggered book buyers so much, the book became a SPIEGEL bestseller – Germanys most popular ranking for books. With Criminal Reviews, PIPER reinvented the way of reviewing books by giving readers the most realistic evaluation of a crime novel they could ever get.

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CRIMINAL REVIEWS

SERVICEPLAN GERMANY, Munchen

CRIMINAL REVIEWS

2020, PIPER VERLAG

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