The idea was a phrase that makes us live the best goals of each classified match.

We bought radial speech of each match’s last goal to the most important sport transmitter radio, inserting it into a phrase linked to brand communication.Internet, Press and Radio were chosen to increase the brand value through its soccer relationship, living and living again moments that make us proud and get passionate to our audience.

According to studies made by CCU, regarding sponsored Brands of the Selection, 62% of respondents agree Cristal Beer sponsor Chilean Soccer Team. While 54% recall Cristal Beer as an official sponsor of our Selection.Due to these actions, Top of Mind increased 19% regarding previous trimester, a very meritorious task considering it’s a leader in this category with more than 70 points in TOM. Source: Adimark (Research Market Company)