Cannes Lions

CRISTAL PEN

BORGHIERH/LOWE, Sao Paulo / BIC / 2010

Film
Film

Overview

Entries

Credits

Overview

Description

The film commences by showing the notice “This commercial will be shown only once.”. Next we see the map details of the exact location of the Holy Grail. Closes by cutting to the message “See the importance of always having a BIC on you?”.

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