Cannes Lions

CROCKER JEANS

JC JEANS COMPANY, Stockholm / JC JEANS COMPANY / 2014

Case Film
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

This film, made to inspire creativity and confidence, features the exceptional Erika Linder and highlights the traditions she challenges by just being herself. Whatever that is.

Execution

Short scenes from the film "whatever" Erika Linder for Crocker was used in digital adshells in Stockholm Central Station, subway and in shopping malls, all while the movie was used as a commercial on all cinemas in Sweden. The film shows the transformation of Erika Linder as she portraits both female and male model for the SS14 collection.

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