Cannes Lions
JC JEANS COMPANY, Stockholm / JC JEANS COMPANY / 2014
Overview
Entries
Credits
Description
This film, made to inspire creativity and confidence, features the exceptional Erika Linder and highlights the traditions she challenges by just being herself. Whatever that is.
Execution
Short scenes from the film "whatever" Erika Linder for Crocker was used in digital adshells in Stockholm Central Station, subway and in shopping malls, all while the movie was used as a commercial on all cinemas in Sweden. The film shows the transformation of Erika Linder as she portraits both female and male model for the SS14 collection.
Similar Campaigns
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