Cannes Lions

CROCUS CITY MALL

FATFREE, Moscow / CROCUS GROUP / 2010

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In Crocus City Mall, new brands appear regularly. It is necessary to inform the public about these new brands, and to tell them about Christmas discounts.

In Russia, Christmas holidays are a very happy time, and it is necessary to reflect this in radio spots. Usually at this time, parents send the children to New Year's parties where the children sing and have fun.

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