Cannes Lions
HAKUHODO, Tokyo / VOLKSWAGEN / 2007
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Volkswagen Group Japan is the importer of Volkswagen automobiles to Japan.The objective of this banner is to let the target know the debut of Cross Poloin Japan. Main target is 20-30years old men/women who live in big cities in Japan.This is a banner that expands in size. By placing the pointer (mouse)within the orange colored area and leave it (don’t move it), the user can make VW logo jump high and go away. When it falls back, the banner is expanded simultaneously, and Cross Polos suddenly appear and move adventurously on the screen. And finally, a CrossPolo moves toward the user to ask for a click (to the special site)!!
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