Cannes Lions

CROWN BEER

PARTNERPOOL KREATIVMARKETING, Munich / TUCHER BRAU / 2004

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To launch the new beer brand Tucher Crown, we created the website www.tucher-crown.de. A flash-animated intro and a music loop conjures up party feelings (as the beer is positioned as a nightlife beer), in terms that recall the Tucher Crown print campaign. The website provides information about the beer and the locations where it's available, party pics and much more.

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