The ad is an independent part of a larger launch campaign for Stena Line, that has completely renovated one of their ships. The design of the ad is a copy of those of a well known Norwegian real estate company. At first sight, this appears to be a housing ad featuring a property with great views and a very large number of newly renovated bedrooms at a shockingly low price. The advertiser and necessary information for booking is presented as a housing prospect on a flat minisite after having clicked on the ad.