The Alaska website for Royal Caribbean was created and designed as an extension of the television campaign, while providing cross channel support – Radio, Direct, Print and OOH. Through the media-rich use of streaming video, Flash and still photography, we’ve broken the mould of traditional travel sites. Users can experience the thrill of a dogsled ride, the excitement of glacial trekking or a scenic train excursion aboard our glass-domed train cars. This website is drenched with everything to excite and entice the users about cruising with Royal Caribbean to Alaska.