The brief asked us to create an online platform that communicates the same values as Cruzan Rum does: unpretentiousness, liveliness and genuineness. We also needed to develop a presence that depicted the rather complex process of rum making and the eight generations of Cruzan’s manufacturers, the Nelthropp family. The world also needed to know about St. Croix, the cradle of Cruzan.

The solution is a full screen, interactive video documentary with everything you wanted to know about Cruzan Rum, but didn’t know who to ask