Crystal Light has long been known as one of America’s favorite diet beverages but the brand had been steadily losing relevance amongst younger consumers and sales were falling. We knew we needed to speak to women in an unconventional, bold way. While the beverage category is largely dominated by celebrity talent we chose to featured relatable, real women and used humor and fantasy. Beach Body encourages women to ditch the rules of dieting and keep life light. It celebrates the spirit and passion of women who refuse to compromise. With Crystal Light, you can Stay Light.