We created a viral and direct mail campaign (shot on location in Brooklyn) where the "Carbon Copy serial killer" is shown reporting his crimes. The killer has a sick twist: he only murders people with the same name. And it's your name! Your name appears in radio and press news bulletins in the film. The killer speaks your name. He speaks your name!! Your computer actually speaks to you!

The show had an extra million viewers above forecasts for the opening episode: from 2.2m to 3.2m. That's a 50% increase, with almost no ATL spend.The profile of 16-34 adults for the show doubled. The emails had 21% click-through double the European average) and 45% open rate for the film, which are huge.