Türk Telekom conducts its operations on the principle that the entire society shall participate in life on equal terms, by taking advantage of the facilities of communication technologies. Based on its belief that disabled people are also entitled to access information in order to participate in society on equal terms, Türk Telekom has come up with the Books on the Phone project together with Boğaziçi University Technology and Education Laboratory for the Visually-Impaired (GETEM).

The Books on the Phone project provides Türk Telekom’s visually-impaired customers with the facility to listen via their home phones to hundreds of audio books free of charge.

This project is designed in a way that mutually benefits project stakeholders. Besides supporting Türk Telekom main field of activity by encouraging people to use their home-phones, it offered a new way for visually-impaired people to access information.

Through this project, hundreds of audio books have been made available to visually-impaired people. Visually-impaired people calling 0800-219-91-91 can now listen on any home-phone and indulge in any book of their choice, free of charge.Thanks to the co-operation of Türk Telekom along with one of the most prestigious Universities in Turkey, a user-friendly mechanism has been set up for visually-impaired people. The launch was organized in an old library on, the International Day of Persons with Disabilities, where braille-printed press-releases were also distributed.

The advertisement included a detailed audio description of the scenes for the visually-impaired people and a black screen was also used in order to raise awareness among TV viewers.

A newspaper insert was distributed to 5 top newspapers, on one side it gave information with visual material, while on the other side it gave information using the braille alphabet.

The project had a great impact throughout the country; many columnists and TV shows commented so.Tweets praising both the project and Türk Telekom were a significant indicator of success. There were many tweets reaching approximately 800,000 followers within 2 weeks after the launch.This interest boosted GETEM membership in 2 months by 30% of the figure that took the institution 6 years to enroll. Also, the number of voluntary readers was increasing, which was the secondary goal of the project.139 pieces of news were published. The number reached was 25,379,591. A total of 24 reports were broadcasted on TV and remained on-air for a total of 1 hour 29 minutes 26 seconds.2 ministers who attended the launch of the project supported the issue and presented the visually-impaired people's access to information to NGO’s and the public.