Eurobest
ATLANTIC GRUPA, Zagreb / ATLANTIC GRUPA / 2016
Overview
Entries
Credits
Background
When you operate in 12 countries and on 19 production sites, and when you are present on 40 markets - it is not easy to stay in direct touch and open creative dialogue with the consumers. In the history – Gallery used to be place to go to meet with the people, exchange ideas and build community. To promote creativity in business, we decided to create unique mobile installation for ideas.
Execution
Creative to creative/Creative break was a platform which invited creative people to put their idea problem on the walls of our Mobile Ideas Gallery, where everyone could participate in creative dialogue.
Next time Mobile Ideas Gallery surprised the most creative people from the advertising industry with unusual innovative snacks made from our company products and brought emotions.
Then Mobile Ideas Gallery pop-up among millennials and became stage for digital experts, offering them opportunity to share their big digital idea with the community and get opportunity to realize it.
Our Mobile Ideas Gallery also became the smallest cinema for the biggest regional movie projection.
In Ljubljana our installation transformed into unique music box in the city center and all citizens were able to chose their favorite melody and share it with their city. That was our way to promote classical music, art and share emotions that creativity awoke.