The 'Cube Movie' campaign instantly assembles a personalized movie based on 4 digits. A multitude of movie combinations are possible, like with a Rubik's Cube.

Each story has 4 plot points: intro, development, twist, and ending. We filmed 10 versions of each plot point to match digits 0 through 9. Multiply that by the last 4 digits of a phone number, and it totals 10,000 potential story combinations. Consumers can enjoy movies of different genres, and organically learn about the great features of the Galaxy S8.

To generate 10,000 video combinations, we needed 40 well-edited clips. Two months of story work, and two weeks of shooting took place settings as varied as the 1920s, outer space, and bamboo fields.

We used various media to promote the Cube Movie Campaign to attract participation. It was simple to access personalized movies anytime and anywhere with our easy, intuitively designed web/mobile site. Also, IPTV subscribers could view the videos on their TVs at home by inputting numbers on their remote control.

The Cube Movie Campaign lasted one month from June 1st, and the campaign’s intro video and 1 minute summary video were shown in theaters, internet, and cable TV to increase participation.

The number of videos watched by inputting their own last 4 phone number digits reached 1,060,000 in one month. People actively downloaded 26,000 videos, even though famous actors weren’t featured. It's not simply the number of exposed ads, but the active engagement of consumers in watching these videos that matters most.

Also, the average minutes spent on the site per visit doubled to about 9.6 minutes, and follow through from browsing to purchasing the Galaxy S8 increased considerably.

As a result, the Galaxy S8 achieved higher sales compared to the previous Galaxy S7, with the Cube Movie campaign videos generating more than 14 million views, all contributing to showcase the Galaxy S8 best features.