DraftDigital created an integrated online campaign supporting Jose Cuervo's CuervoNation promotion. The campaign included rich media ads; email and a website. Since branding and response were both objectives of the creative, each ad contained a combination of powerful branding elements with a strong call to action. The campaign resulted in tripling site traffic to Cuervo.com. The online advertising generated over 7.8MM impressions with an average response rate of 3% (industry average was 0.20 %). From a branding perspective, the campaign achieved a 7% lift in aided brand awareness; 86% lift in associating the CuervoNation promotional message with the Cuervo brand, and 24% lift in purchase intent. The campaign generated nearly 30,000 sweepstakes entries in 3 months and over 60% of registered consumers were identified as Cuervo's most valuable consumers (MVCs). The website had an average of 75,000 unique visitors per month with an average visit being 7 minutes in length.