Cannes Lions

CULTURA BOOKSTORE

DRAFTFCB BRASIL , Sao Paulo / BOOKSTORE / 2012

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OVERVIEW

Description

TV spot mentions a lot of incredible coincidences between U.S. presidents JFK and Abraham Lincoln’s lives. In the end, v.o. says: “Did you get impressed with this text? Really? This text has been in the internet forever, everyone knows it. You’d better start reading more. Cultura Bookstore. Always something new.”

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