Cannes Lions
TAXI 2, Toronto / CANADA'S WALK OF FAME / 2011
Overview
Entries
Credits
Description
Established in 1998, Canada’s Walk of Fame aims to educate, inform, and inspire through the permanent celebration of achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation.
Execution
The concept behind the logo (five overlapping maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share.
Outcome
Although just recently launched, the feedback the clients has received from the rebrand has been incredible. Walk of Fame inductees such as Jim Carrey and James Cameron have personally called the clients to congratulate them on taking the brand to the next level.
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