Cannes Lions
STUN CREATIVE, Los Angeles / TV GUIDE NETWORK / 2011
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To promote the premiere of “Curb Your Enthusiasm”. Larry David finds himself in yet another awkward situation only this time it’s real. Or is it?Designed to blur the line between the real Larry and TV Larry, the apparent junket-like interview about “Curb” coming to TV Guide Network leaves viewers wondering if what they saw was scripted or truly captured by cameras in between takes. The goal when developing the spot was to create a Curb-like situation or moment that captures the anxiety that's characteristic of the show.
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