Cannes Lions

CURIOSITY

BRAY LEINO, Bristol / BRITTANY FERRIES / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Curiosity. It can lead you anywhere. To the endless sandy beaches of Brittany and Normandy. To the sumptuous, rolling wine country of the Languedoc-Roussillon. To the ancient hill-towns of Northern Spain. To rediscovery of idyllic childhood holidays. To places that were buried deep inside you and long forgotten. To unadulterated, exhilarating freedom. This brand TV commercial shows that Brittany Ferries lives up to the word ‘any’ that’s found within its name, by offering travel with limitless possibilities.

Brittany Ferries has a unique offering, providing travellers and holiday makers access to the heart of Spain and France, with a travel experience that provides limitless possibilities. Our campaign breaks with industry norms, and takes Brittany Ferries from a place of rationale product focused comms, to a more emotionally engaging and thought provoking proposition. This enables us to connect with new audiences and make them excited about travel and holidays with Brittany Ferries. Our brief is to grow brand awareness and increase passenger numbers over the next three years

Execution

It's an original composition, created by Ben Cocks to our brief.

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